In 1989, when India was still opening its eyes to global sports culture, Madan Kumar, a young man from Delhi, had a fire in his heart and a vision in his mind. He noticed something missing — India had no sports brand that truly supported fighters.
Sure, equipment was available, but it was either overpriced or poorly made. Fighters trained hard but had to compromise on their gear. This frustration gave birth to a bold idea:
"Why not build a brand that gives Indian fighters what they truly deserve — quality gear at an honest price?"
With no factory, no team, and no big investment — just a strong will and a corner of his own home, Madan Kumar began handcrafting fighting gear. Gloves, pads, belts — made not by machines, but by heart.
Where belief meets craftsmanship